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CO-FOUNDER
Andrey Sviridov
Tactical successes cannot compensate for strategic mistakes.
by Carl von Clausewitz
As the founder of a marketing company, I want to emphasize that our approach to achieving our clients' goals is based on strategic planning and thorough analysis.
First, we assist our clients in defining their long-term objectives, which may include becoming leaders in their niche or increasing sales by 40%. We then evaluate the resources available, including time, personnel, and finances.
The next step is market research to determine its size, prospects, competitors, and the factors that have led competitors to leading positions. This allows us to calculate the cost of market entry and determine the minimum expenses over the shortest period of time.
Based on this data, we develop three versions of goal achievement plans: maximum, optimal, and minimum. The client chooses the plan that best suits their needs and resources.
After this, we proceed to the implementation of the chosen plan, which usually covers a period of no less than 6 months. We set specific goals and tasks at the beginning of each month, and at the end of the month, we provide a report on the results achieved and a plan for the next month.
This is how, through strategic planning and thorough analysis, we help our clients achieve their goals.
CO-FOUNDER
Aleksandr Rogov
The key to success is creating the right structure and optimal work algorithm.
Marketing objectives invariably translate into Terms of Reference (TOR) . We develop technical solutions - be it a website, an application, or a management program. All these solutions must operate flawlessly, swiftly, and intuitively.
The end customer should derive value - find answers to their queries, discover solutions, order services, or connect with the right specialist.
The creation process is always built on a precise understanding of the customer's needs. The development is divided into two parts: launching the beta version and making improvements based on user experience.
At the launch stage, the product must be relevant, understandable to the modern customer, and have potential for the next 24 months.
During the operation stage, it's crucial to receive feedback from customers about their usage experiences. We collect metrics, gather statistics, and also encourage customers to let us know if something isn't working correctly or isn't entirely clear.
In this way, we create a valuable product and continually maintain its relevance for our customers.