Who is suitable for promotion on YouTube
Advertising on YouTube is universal. It is in demand in the segment of small and medium-sized businesses to get conversions. It is used by internationally renowned manufacturers of popular products. It is used during the image campaigns of large brands. For private users, videos help promote their YouTube channels.
How we meet our objectives
Commercial objectives are achieved by our specialists in a comprehensive way. During the story about the brand, service or product a chain of touches is built with a warm consumer audience. In this way, a purchase of a product or subscription is stimulated. At the same time, other types of advertising can be used in parallel.
YouTube advertising effectiveness factors
Huge consumer audience
Only in ---- the coverage is 83% of the population. And most of the users are citizens with average and above average income.
The age of the audience - from 25 to 50
The most solvent audience with a high threshold of consumer demand
Comprehensive impact
The video format meets the most progressive requirements of the audience: visual, text and sound accompaniment
Monetization opportunity
Streaming and donation system YouTube allows you to quickly recoup your investment in the new business.
Ability to integrate
You can run your ads through Google Ads service and track all the analytics on the project
The priority of video content increases every year by leaps and bounds. Hurry up to occupy this hot niche!
Current formats
TrueView In-Stream
Video content with payment for the total number of views or for each thousand impressions. The format implies the use of additional buttons, as well as an incentive (call to action). Length does not matter
Bumper Ads
Laconic rollers, eliminating the possibility of skipping. Time is 6 seconds. Often run before (or after) TrueView as a teaser.
Video Discovery
A clickable banner that appears as a result of queries. Recommended for broadcasting a sales video for especially frequent queries
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Attention
The user's interest must be activated in the first three seconds. Attracting attention is achieved by a shocking or provocative question, an absurd statement, or an unusually vivid presentation.
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Interest
The user's interest must be activated in the first three seconds. Attracting attention is achieved by a shocking or provocative question, an absurd statement, or an unusually striking presentation.
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Desire
It can be awakened by the promise of a fantastic benefit or the fear of losing something very important. The intrigue of the commercial is in the unusually bright presentation. The product or service is presented in the most effective way. The task of the authors is to make the audience fall in love with the promoted product and convince them that it is a treasure of universal scale.
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Action
Appeal to go to the site or click is mandatory. There are statistics showing that the difference in conversion in ads with a call to action compares favorably with those without a call to action. An attractive animated button can be an additional motivation for the targeted action.
