What requirements does WinMarketing have for the functionality of the online store

Integration with analytics services

With Google Merchant Center, we promote your products and get extensive analytics in the form of reports

A wide variety of smart filters

Modules for product search help you quickly sort by parameters: model, color, size, similar products, etc.

Convenient catalog assortment management

The site management system should be intuitively simple and provide access to work with any number of product items: from 10 to 40 000

Possibility of electronic payments

Connection to different payment systems gives the customer a choice of the most convenient way to pay by bank card

Possible integration with CRM

This allows you to automatically coordinate all changes to the site for items, prices, stocks and orders.

Stages of creating an online store

The structure of these sites differs from conventional sites with less text content and a more detailed catalog. Therefore, the stages of development of a web resource also have their differences:

1

Create a custom design or buy a template for adaptation

2

'Pouring' the site on hosting

3

Setting up a CMS system for content management

4

Connecting statistics and analytics services to the resource

5

Setting up additional software plugins required on the service

6

Basic CEO optimization

What's better: buying a ready-made online store or creating a service from scratch?

This is a question many entrepreneurs ask themselves when starting an online store. WinMarketing offers a balanced solution tailored to the individual characteristics of each business.

OpenCart ready template

OpenCart system was specifically designed for e-commerce and has all the basic modules for buying and selling on the Internet:

Admin Panels

Order forms

Installing payment modules

Setting up a secure protocol

Creating a module for demo items

Basic system settings and russification

However, adapting a ready-made engine for individual needs has its own disadvantages

The disadvantages of buying a ready-made template

OpenCart - free engine, but immediately worth considering software refinement plugins and customization
When installing additional plug-ins, no developer can guarantee 100% compatibility and functionality of the built-in modules
If you are planning an online store with a lot of functionality and features of the product or service, finalization of the engine can cost more than the installation of CMS from scratch.

Given all the disadvantages of the purchased engine like OpenCart, Squarespace, Shopify and so on we recommend creating a service from scratch on the basis of popular software technologies like Java, PHP, C#. This system has a huge number of advantages, it is more flexible, extensible and reliable in use

Get competent advice on choosing the technologies for online store

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