Landing Page - a unique seller of the last decade

A landing page (Landing Page) is a genius marketing invention that allows for fast and accurate sales without pressure or manipulation of the customer. The Landing Page is designed to cover all of the customer's needs related to the purchase. Especially important are the needs that are not obvious to the customer (which he has not yet thought about).

Example

A customer went to an online store in search of an interior bedroom door.

His perceived needs:

 

  1. Good design.

  2. High quality workmanship.

  3. Reasonable price or price in the above average segment.

His unconscious needs:

 

  1. Doors with a coating that resists cat claws.

  2. Doors with good soundproofing (the bedroom is a quiet place).

  3. Doors with a concealed box (the buyer likes designer novelties, but is not yet aware that such doors are in fashion).

Conclusion: If you create a Landing Page for interior doors and cover ALL the needs of the buyer, even those that he has not thought about, then the purchase is 100% guaranteed.

This is the format of sales and has a Landing Page!

A secret from WinMarketing:

Very often, salespeople and entrepreneurs themselves don't know all the needs their product covers! That's why we start developing a landing page with a thorough study of the service or product.

Approach to landing page design

WinMarketing's professional design requirements are ranked in this order:

Functionality

All design elements should work for the strategic idea and present the product or service in the best possible way.

Adaptability

In any digital format design should be displayed correctly: phones, tablets, laptops - everywhere the picture must be flawless

Easy perception

Important!!! Design in the banding does not act as an independent work of art - it's a tool to emphasize the merits and no more.

Minimalism

Modern trends require more and more simplification of visuals, while maintaining the aesthetics in general. The task is quite difficult, but for our developers - doable.

In what cases do we NOT recommend the creation of a Landing Page?

Record-low demand

There are cases when young entrepreneurs think a project is very promising, but our market research does not confirm the expectations of the client, and we recommend not to invest in a landing page for this product or service.

Inconsistency in the format of the site

Development of the Landing Page is the least expensive compared to other types of Internet sites. Therefore, entrepreneurs often want to do with small investments and pack online store in one landing page. Do not do that! This approach affects the reputation of the company and does not bring the expected return.

Product or service mismatch

The Landing Page sales tool is very widespread, but it is not universal and cannot be applied to a number of products or services. For example, complex services or very expensive branded products are not effectively sold through single-pages and need more extensive platforms.