Winmarketing - Full Cycle of Site Creation and Promotion

1. Analysis and Research

• 1.1. Market and Competitor Analysis
  • Study the niche and define the target audience.
  • Analyze competitors: their strengths and weaknesses.
• 1.2. Keyword Research
  • Search and analyze keywords for SEO optimization.
  • Determine topics and subtopics for content.

2. Concept and Planning

• 2.1. Site Concept Development
  • Define the goals and objectives of the site.
  • Formulate a unique selling proposition (USP).
• 2.2. Site Structure
  • Develop a logical and convenient site structure.
  • Create a site map and plan navigation.

3. Design and Prototyping

• 3.1. Prototype Development
  • Create draft page layouts.
  • User testing of prototypes.
• 3.2. Web Design
  • Develop a unique site design.
  • Optimize design for various devices (responsive design).

4. Development and Testing

• 4.1. Front-end and Back-end Development
  • Page layout (HTML, CSS, JavaScript).
  • Server-side development (Back-end).
• 4.2. Testing and Debugging
  • Test the site at all stages of development.
  • Fix errors and bugs.

5. Content and SEO

• 5.1. Content Creation
  • Develop quality and unique content (texts, images, videos).
  • Integrate content into the site.
• 5.2. SEO Optimization
  • Implement keywords in the content.
  • Optimize meta tags, headings, descriptions.
  • Improve internal linking.

6. Launch and Promotion

• 6.1. Technical Launch
  • Check and launch the site in working condition.
  • Set up analytics (Google Analytics, Achrefs, Screaming Frog etc.).
• 6.2. Site Promotion
  • Contextual advertising (Google Ads, Yandex.Direct).
  • SEO promotion: building link mass, working with blogs and social networks.
  • Content marketing: running a blog, creating lead magnets.

7. Analytics and Optimization

• 7.1. Monitoring and Analytics
  • Track site traffic and user behavior.
  • Analyze conversions and ROI.
• 7.2. Optimization and Improvement
  • Make changes based on analytics data.
  • Constantly improve UX/UI, content, and SEO.

8. Support and Updates

• 8.1. Technical Support
  • Regular updates and site support.
  • Handle user requests and fix technical issues.
• 8.2. Site Development
  • Add new features and capabilities.
  • Update content and SEO strategies.